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Don’t Go Chasing Competitors’ Features Like a Waterfall

Tuesday, February 21, 2023 @ 10:00 am — 11:00am (MST)

Company X delivered an innovative new feature, and now it’s a high priority for your team to deliver something similar. Seeing another company’s solution can push us to focusing on our speed of delivery. However, neglecting discovery work can lead to a mediocre customer response to our feature launch. This session will look at idea validation speed and the 3 types of assumptions we make when trying to catch up to our competitors. Discover what these assumptions look like in feature delivery and how to recognize which ones are the riskiest.

Organizers: Allison Pollard

Please note: All of our Learning Labs are interactive sessions using Zoom and Miro. They are not just us talking to a slideshow. We invite all participants to collaborate on a virtual whiteboard (Miro) and engage in conversations with us and each other. While you are welcome to join in audio-only mode, it will be a challenge to participate, and you may not get much out of the session. Because these sessions are interactive, we do not record them. If you are not familiar with Miro, you can learn more at academy.miro.com.