Testing Your Product’s Most Critical Assumptions

Every idea for a new feature, product, service, strategy, or business contains uncertainty, assumptions, and risk. Driving out uncertainty and reducing risk is an essential part of development. With well-designed experiments, developers can test the theories behind these ideas. Not all assumptions are created equal, however. Some will only require a minor change to your plans if they are proven wrong. Others will invalidate the entire idea. So how do you know what experiments to prioritize? In this session, we will examine the types of risks that a development effort must address. We will also explore a method you can use to uncover the most critical assumptions to test first.